DSGN 212  ·  Visual Communication I (5)  ·  FA 2026  ·  WWU

DSGN 212

Visual Communication I · Fall 2026

Tue & Thu · FA 101 (Mac Lab) · AA 254 (Arts Annex Critique Room)

Brandon Thacker · brandon.thacker@wwu.edu · office hours by appointment

Schedule, briefs, syllabus and slides are here. Canvas is for uploads, rubrics and grades.

My section

The quarter

Hover a day for what happens; click to jump to that week. Arrow keys move between days.Tap a day for what happens. Tap again to jump to that week.
Sep. 2026MTWTFSS0102Mon, Sep. 21: No class meeting. See this week’s to-dos21Tue, Sep. 22: No class meeting. See this week’s to-dos22Wed, Sep. 23: No class meeting. See this week’s to-dos23Thu, Sep. 24: No in-person class · purchase course supplies · find the classrooms24Fri, Sep. 25: No class meeting. See this week’s to-dos25Mon, Sep. 28: No class meeting. See this week’s to-dos28Tue, Sep. 29: Intro to visual communication29Wed, Sep. 30: No class meeting. See this week’s to-dos30Oct. 2026MTWTFSS0203040506Thu, Oct. 1: intro project 1 · positive & negative space1Fri, Oct. 2: Pre major orientation · 10 AM2Mon, Oct. 5: No class meeting. See this week’s to-dos5Tue, Oct. 6: 1st critique · 12 compositions6Wed, Oct. 7: No class meeting. See this week’s to-dos7Thu, Oct. 8: 2nd critique · refined comps · color theory8Fri, Oct. 9: No class meeting. See this week’s to-dos9Mon, Oct. 12: No class meeting. See this week’s to-dos12Tue, Oct. 13: 3rd critique · digital comps13Wed, Oct. 14: No class meeting. See this week’s to-dos14Thu, Oct. 15: Final critique project 1 · intro project 2 · emphasis / hierarchy15Fri, Oct. 16: final upload project 116Mon, Oct. 19: No class meeting. See this week’s to-dos19Tue, Oct. 20: 1st critique · monogram design · type families20Wed, Oct. 21: No class meeting. See this week’s to-dos21Thu, Oct. 22: 2nd critique · gestalt theory · vector demo22Fri, Oct. 23: No class meeting. See this week’s to-dos23Mon, Oct. 26: No class meeting. See this week’s to-dos26Tue, Oct. 27: 3rd critique · refining methods27Wed, Oct. 28: No class meeting. See this week’s to-dos28Thu, Oct. 29: Final critique project 2 · intro project 329Fri, Oct. 30: final upload project 230Nov. 2026MTWTFSS0708091011Mon, Nov. 2: No class meeting. See this week’s to-dos2Tue, Nov. 3: 1st critique · style & aesthetic3Wed, Nov. 4: No class meeting. See this week’s to-dos4Thu, Nov. 5: 2nd critique · icon application5Fri, Nov. 6: No class meeting. See this week’s to-dos6Mon, Nov. 9: No class meeting. See this week’s to-dos9Tue, Nov. 10: Work day · no class meeting10Wed, Nov. 11: Veteran’s Day · no school11Thu, Nov. 12: 3rd critique · applying color12Fri, Nov. 13: No class meeting. See this week’s to-dos13Mon, Nov. 16: No class meeting. See this week’s to-dos16Tue, Nov. 17: Final critique project 317Wed, Nov. 18: No class meeting. See this week’s to-dos18Thu, Nov. 19: project 4 · curating photography19Fri, Nov. 20: final upload project 320Mon, Nov. 23: No class meeting. See this week’s to-dos23Tue, Nov. 24: 1st critique · collage principles24Wed, Nov. 25: No class meeting. See this week’s to-dos25Thu, Nov. 26: Thanksgiving · no school26Fri, Nov. 27: Native American Heritage Day · no school27Mon, Nov. 30: No class meeting. See this week’s to-dos30Dec. 2026MTWTFSS1112Tue, Dec. 1: 2nd critique · photoshop manipulation1Wed, Dec. 2: No class meeting. See this week’s to-dos2Thu, Dec. 3: 3rd critique · concept refinement3Fri, Dec. 4: No class meeting. See this week’s to-dos4Mon, Dec. 7: Final · 1 PM · 8 AM section7Tue, Dec. 8: No class meeting. See this week’s to-dos8Wed, Dec. 9: Final · 8 AM · 11 AM section9Thu, Dec. 10: Final · 8 AM · 2 PM section10Fri, Dec. 11: final upload project 411
Weekday, no meetingClass, no critiqueCritiqueNew projectFinal critiqueUpload dueNo class

Projects

01

Project 1 · Circle + Square

Thu, Oct. 1assignedThu, Oct. 15final critiqueFri, Oct. 16upload · 11:59 PM

Exploration of different abstract compositions using only circles and squares. This project will begin with cut paper, then move into the computer and Adobe Illustrator.

02

Project 2 · Type as Form

Thu, Oct. 15assignedThu, Oct. 29final critiqueFri, Oct. 30upload · 11:59 PM

Combine 2-3 letterforms to create a unique, balanced and harmonious monogram. The focus will be on sketching as exploration and then finishing the desired mark as a vector drawing in Adobe Illustrator.

03

Project 3 · Icon Set

Thu, Oct. 29assignedTue, Nov. 17final critiqueFri, Nov. 20upload · 11:59 PM

Create a set of 6 stylized icons in both black and white and in color. Icons will begin with cut paper and as sketches and pen and ink drawings before being finalized with Adobe Photoshop and Adobe Illustrator

04

Project 4 · Editorial Collage

Thu, Nov. 19assignedYour finals slotfinal critique · finals weekFri, Dec. 11upload · 11:59 PM

Select and/or create photographs to collage together to communicate a specific message. A combination of analog and digital tools and software will be used.

Schedule · Sep. 24 – Dec. 11

Final critiqueNew projectCritiqueIn classAll projects due at the beginning of class unless otherwise noted. Late projects are worth 1/2 credit if not present & complete at final critiques. Checklists between classes are the brief steps due at the next critique; they save in this browser.

Week 1 · Sep. 21 – 25

Thu, Sep. 24no class
Thursday

No in-person class

Use this time to purchase course supplies and to find the primary classroom, FA 101 (Mac Lab), and the secondary classroom, AA 254 (Arts Annex Critique Room).

By Tue, Sep. 29outside class

Week 2 · Sep. 28 – Oct. 2

Tue, Sep. 29in class
Tuesday

Intro to visual communication

Thu, Oct. 1in class
Thursday

Intro project 1

  • New projectProject 1 · Circle + Square
  • In classpositive & negative space
Fri, Oct. 210 AM

Pre major orientation

Week 3 · Oct. 5 – 9

By Tue, Oct. 6outside class
Tue, Oct. 6in class
Tuesday

1st critique

  • Critique12 compositions

Project 1 brief · Part 1 step 1 critique

Before classPhotograph or scan process; upload to Canvas

Bring to class
  • bring physical materials to class for critique and further refinement
By Thu, Oct. 8outside class
Thu, Oct. 8in class
Thursday

2nd critique

  • Critiquerefined comps
  • In classcolor theory

Project 1 brief · Part 1 step 2 critique

Before classUpload a photo or scan to Canvas

Bring to class
  • bring the completed physical versions to class for critique

Week 4 · Oct. 12 – 16

By Tue, Oct. 13outside class
Tue, Oct. 13in class
Tuesday

3rd critique

  • Critiquedigital comps

Project 1 brief · Part 2 steps 3-11 critique (digital)

Bring to class
  • Part 2 steps 3-11 (digital)
By Thu, Oct. 15outside class
Thu, Oct. 15in class
Thursday

Final critique project 1

  • Final critiqueProject 1 · Circle + Square
  • New projectProject 2 · Type as Form
  • In classemphasis / hierarchy
  • In classStep 1 · Select a non-display serif or sans-serif typeface. Choose 2-3 characters to use throughout the project. Research the history of the typeface including who designed it, when they lived, and examples of the typeface in use.

Project 1 brief · Part 2 step 6-13 critique (printed)

Project 2 brief · Review steps 1

Bring to class
  • Print your final digital compositions on an 11 in. x 17 in. sheet of cover-weight paper.
Fri, Oct. 16upload by 11:59 PM

Week 5 · Oct. 19 – 23

By Tue, Oct. 20outside class
Tue, Oct. 20in class
Tuesday

1st critique

  • Critiquemonogram design
  • In classtype families

Project 2 brief · Review step 2

Bring to class
  • Complete at least 24 iterations.
By Thu, Oct. 22outside class
Thu, Oct. 22in class
Thursday

2nd critique

  • Critiquegestalt theory
  • In classvector demo

Project 2 brief · Critique step 3

Bring to class
  • Select 3 sketches for further refinement and sketch again at least 3 times each with more detail and accuracy on the third template provided as a matrix contrasting properties.

Week 6 · Oct. 26 – 30

By Tue, Oct. 27outside class
Tue, Oct. 27in class
Tuesday

3rd critique

  • Critiquerefining methods

Project 2 brief · Review step 4

Bring to class
  • Refine the drawing outside of the computer first, then refine as a vector with the pen tool, taking care for details in both the positive and negative spaces.
By Thu, Oct. 29outside class
Thu, Oct. 29in class
Thursday

Final critique project 2

  • Final critiqueProject 2 · Type as Form
  • New projectProject 3 · Icon Set

Project 2 brief · Critique step 4 *final critique

Bring to class
  • Present in black on white paper, within a 6” square (preserving the proportion of your mark), no border, optically centered on a white letter-sized sheet 8.5 in x 11 in.
Fri, Oct. 30upload by 11:59 PM

Week 7 · Nov. 2 – 6

By Tue, Nov. 3outside class
Tue, Nov. 3in class
Tuesday

1st critique

  • Critiquestyle & aesthetic

Project 3 brief · Review step 1

Bring to class
  • Create 10 variations and scan or photograph.
By Thu, Nov. 5outside class
Thu, Nov. 5in class
Thursday

2nd critique

  • Critiqueicon application

Project 3 brief · Review step 2

Bring to class
  • Arrange these 30 variations (the 10 cut paper and 20 ink) on a single 11 in. x 17 in. sheet of paper in a grid of 6 rows and 5 columns. Print in black and white for review in class.

Week 8 · Nov. 9 – 13

Tue, Nov. 10no class
Tuesday

Work day

No class meeting. Use the day for Project 3 step 3, due Thu, Nov. 12.

Wed, Nov. 11no class
Wednesday

Veteran’s Day

No school.

By Thu, Nov. 12outside class
Thu, Nov. 12in class
Thursday

3rd critique

  • Critiqueapplying color

Project 3 brief · Review step 3

Bring to class
  • Arrange these variations on a single 11 in. x 17 in sheet of paper in a grid of 4 rows and 3 columns. Print in black and white for review in class.

Week 9 · Nov. 16 – 20

By Tue, Nov. 17outside class
Tue, Nov. 17in class
Tuesday

Final critique project 3

  • Final critiqueProject 3 · Icon Set

Project 3 brief · Critique steps 5 *final critique

Bring to class
  • Print in color on a landscape 11 in. x 17 in sheet of paper with your icons in a grid of 2 rows and 3 columns.
Thu, Nov. 19in class
Thursday

Project 4

  • New projectProject 4 · Editorial Collage
  • In classcurating photography
Fri, Nov. 20upload by 11:59 PM

Week 10 · Nov. 23 – 27

By Tue, Nov. 24outside class
Tue, Nov. 24in class
Tuesday

1st critique

  • Critiquecollage principles

Project 4 brief · Review steps 1

Bring to class
  • Select the three strongest concepts to move forward to the next step.
Thu, Nov. 26no class
Thursday

Thanksgiving

No school.

Fri, Nov. 27no class
Friday

Native American Heritage Day

No school.

Week 11 · Nov. 30 – Dec. 4

By Tue, Dec. 1outside class
Tue, Dec. 1in class
Tuesday

2nd critique

  • Critiquephotoshop manipulation

Project 4 brief · Review step 2

Bring to class
  • a physical collage, 9 in. x 6 in., for each of your 3 concepts
By Thu, Dec. 3outside class
Thu, Dec. 3in class
Thursday

3rd critique

  • Critiqueconcept refinement

Project 4 brief · Review step 3

Bring to class
  • Review digital file during class.

Week 12 · Dec. 7 – 11

Before your slotoutside class
Finals weekDec. 7 – 10
Finals weekDec. 7 – 10

Final class

  • Final critiqueProject 4 · Editorial Collage
  • 8 AMMon, Dec. 7 · 1 - 3 PM
  • 11 AMWed, Dec. 9 · 8 - 10 AM
  • 2 PMThu, Dec. 10 · 8 - 10 AM

Project 4 brief · Final class (see schedule) · Critique step 6 *final critique

Bring to class
  • Print your final collage in color on 11 in. x 8.5 in cover-cover weight paper. Present during class for formal critique.

Attendance on the final day of class is required. Late projects are worth 1/2 credit if not present & complete at final critiques.

Fri, Dec. 11upload by 11:59 PM

Brief 01

Project 1 · Circle + Square

Create part 1 with black paper on a white background in a 10 in. x 10 in. frame. Create part 2 in the computer using the same dimensions in Adobe Illustrator.

Instructions

  1. Part 1
  2. 1
    Design abstract compositions within a 10 in. x 10 in. frame using a single 5 in. x 5 in. black circle and square or parts of each on a white background. Each shape may be cut or folded in straight lines; shapes may overlap or be omitted. You may use less than all the pieces of each shape, but not more. In general, seek to make successful compositions with as few shapes as possible rather than as many shapes as possible. Consider the relationship of the space around the shapes as well as the shapes themselves. Experiment with multiple compositions for each principle / attribute for a total of at least 12 (see template next page). Photograph or scan process; upload to Canvas and bring physical materials to class for critique and further refinement. Critique in-class · Tue, Oct. 6
  3. 2
    Refine and curate your experiments to create 3 refined 10 in. x 10 in. paper compositions. Upload a photo or scan to Canvas; bring the completed physical versions to class for critique. Critique in-class · Thu, Oct. 8
  4. Part 2
  5. 3
    Recreate your final paper compositions from Part 1 in Adobe Illustrator, following the paper compositions precisely. Then, evaluate and adjust as desired for use in subsequent steps.
  6. 4
    Create a color scheme with at least 5 hues: three as a split complement and two more analogous to one of the other colors. Use colors from this palette for each of the next steps.
  7. 5
    Place compositions in a grid of 6 (2 columns, 3 rows) on an 11 in. x 17 in. artboard.
  8. 6
    composition 1: black and white, recreation of part 1
  9. 7
    composition 2: invert colors (what was white now becomes black, etc)
  10. 8
    composition 3: apply a complementary color scheme using only two hues.
  11. 9
    composition 4: apply a split complementary color scheme using three hues.
  12. 10
    composition 5: apply an analogous color scheme using only three hues
  13. 11
    composition 6: apply the combination color scheme using no more than five hues
  14. 12
    Print your final digital compositions on an 11 in. x 17 in. sheet of cover-weight paper. Critique in-class · Thu, Oct. 15
  15. Final
  16. 13
    Create a PDF of the final outcomes of parts 1 and 2. Include process for on previous steps in a grid, with labels, on subsequent pages. Save as ‘smallest file size’ PDF and upload to Canvas. Upload by 11:59PM · Fri, Oct. 16

Project evaluation

  • completion of intermediate project milestones5 pts
  • craftsmanship including adhering to instructions5 pts
  • demonstration of design principles5 pts
  • TOTAL15 pts

Milestones & deadlines

  • Tue, Oct. 6Part 1 step 1 critique
  • Thu, Oct. 8Part 1 step 2 critique
  • Tue, Oct. 13Part 2 steps 3-11 critique (digital)
  • Thu, Oct. 15Part 2 step 6-13 critique (printed)
  • Fri, Oct. 1611:59 PM · uploaded to Canvas

Brief 02

Project 2 · Type as Form

This project will be explore combining 2-3 letterforms to create a unique, balanced and harmonious monogram. The focus will be on sketching as exploration and then finishing the desired mark as a vector drawing. Refer to a non-display typeface for proportions and letter forms. Experiment with combinations of 2-3 characters to discover ways they relate to each other; consider how they might overlap, nest, knock-out, etc. Begin with a breadth of small exploratory thumbnail sketches and follow with discussion and critique; then, produce a more refined set of sketches before crafting the final mark in the computer as a vector file.

Instructions

  1. 1
    Select a non-display serif or sans-serif typeface. Choose 2-3 characters to use throughout the project. Research the history of the typeface including who designed it, when they lived, and examples of the typeface in use.
  2. 2
    Based on the typeface, sketch characters to experiment with how the forms interrelate using the provided grid and matrix. Complete at least 24 iterations.
  3. 3
    Select 3 sketches for further refinement and sketch again at least 3 times each with more detail and accuracy on the third template provided as a matrix contrasting properties.
  4. 4
    Based on feedback from your instructor and peers, further refine a single direction to produce your final mark. Refine the drawing outside of the computer first, then refine as a vector with the pen tool, taking care for details in both the positive and negative spaces. Present in black on white paper, within a 6” square (preserving the proportion of your mark), no border, optically centered on a white letter-sized sheet 8.5 in x 11 in. Critique in-class · Thu, Oct. 29
  5. 5
    Upload final PDF file and process to Canvas.

Project evaluation

  • completion of intermediate project milestones5 pts
  • craftsmanship5 pts
  • demonstration of design principles5 pts
  • TOTAL15 pts

Milestones & deadlines

  • Thu, Oct. 15Review steps 1
  • Tue, Oct. 20Review step 2
  • Thu, Oct. 22Critique step 3
  • Tue, Oct. 27Review step 4
  • Thu, Oct. 29Critique step 4 *final critique
  • Fri, Oct. 3011:59 PM · Final mark uploaded to Canvas

Brief 03

Project 3 · Icon Set

Instructions

  1. 1
    Choose a photograph of an animal with distinct features and a clear silhouette as a reference. Using cut paper, construct the animal using only black or white cut paper shapes. Create 10 variations and scan or photograph.
  2. 2
    Sketching with black marker on a grid, create 20 more variations of your animal focusing on simplicity as well as distinctiveness. The forms should be composed of masses, not lines, as if you were still composing with cut paper. Arrange these 30 variations (the 10 cut paper and 20 ink) on a single 11 in. x 17 in. sheet of paper in a grid of 6 rows and 5 columns. Print in black and white for review in class.
  3. 3
    Select the three strongest variations from the previous step. Refine your icon set based on feedback from instructor and peers. Draw at least four more variations of each for a total of 12 with more consistency and simplicity, emphasizing focal points, balance and other design principles. Arrange these variations on a single 11 in. x 17 in sheet of paper in a grid of 4 rows and 3 columns. Print in black and white for review in class.
  4. 4
    Select your strongest icon from the previous step and reconstruct it with Adobe Illustrator using shapes (see this example). Do not include colors, tints or shades beyond black and white. Do not use badges or framing shapes (circles, squares, etc) to contain the icon. Repeat the process to create 5 additional animal icons as a set.
  5. 5
    For the set of six animal icons, apply no more than 3 colors per icon and create a unified palette across the grid (see example). Print in color on a landscape 11 in. x 17 in sheet of paper with your icons in a grid of 2 rows and 3 columns. Critique in-class · Tue, Nov. 17
  6. 6
    Upload final icons placed on a horizontal (landscape) letter-sized document (850 pixels by 615 pixels) without stroked borders / boxes, in a 2 column 3 row grid. Each icon should occupy a 192 pixel area. Save as PDF and upload to Canvas.

Project evaluation

  • completion of intermediate project milestones5 pts
  • craftsmanship5 pts
  • demonstration of design principles5 pts
  • TOTAL15 pts

Milestones & deadlines

  • Tue, Nov. 3Review step 1
  • Thu, Nov. 5Review step 2
  • Thu, Nov. 12Review step 3
  • Tue, Nov. 17Critique steps 5 *final critique
  • Fri, Nov. 2011:59 PM · Final icons uploaded to Canvas

Brief 04

Project 4 · Editorial Collage

“One’s ability to communicate a story visually, honestly, is a bridge of communication that transcends language because the true mark of a good film is that you can turn the sound off and watch it and have some understanding of what you’re seeing.” - Cheo Hodari Coker

Just as in film-making, images and compositions transcend the ability of words alone to communicate ideas. For this project, read and respond to an editorial article and then create a photographic collage representing key concept(s) from that article.

Instructions

  1. 1
    Read your assigned article and brainstorm possible visual concepts based on the content with in-class exercises and sketching. Select the three strongest concepts to move forward to the next step.
    • alphabetical list (ideas based on as many letters of the alphabet as possible
    • mashup list: word lists for two or more contrasting categories
    • idiom/metaphor list: lists of relevant expressions or metaphors
    • mind map: visually organized word list
    • crazy 8’s: 8 ideas in 8 minutes
  2. 2
    Collect and/or print source photos to create a physical collage, 9 in. x 6 in., for each of your 3 concepts. You may cut, tear or otherwise manipulate the images in any way as long as it is analog for this step (done outside the computer.)
  3. 3
    Further develop and refine your collage, now including digital tools. Consider design principles as well as experimenting with visual styles appropriate to your topic and audience. Continue refining your collage digitally, including editing or adding color. Review digital file during class.
  4. 4
    Print your final collage in color on 11 in. x 8.5 in cover-cover weight paper. Present during class for formal critique. Critique in-class / finals week
  5. 5
    Prepare a horizontal letter-sized document including all relevant process steps and the final outcome (on its own page). Save as a smallest file-size PDF and upload to Canvas by the project due date.

Project evaluation

  • completion of intermediate project milestones5 pts
  • craftsmanship5 pts
  • demonstration of design principles5 pts
  • TOTAL15 pts

Milestones & deadlines

  • Tue, Nov. 24Review steps 1
  • Tue, Dec. 1Review step 2
  • Thu, Dec. 3Review step 3
  • FinalsFinal class (see schedule) · Critique step 6 *final critique
  • Fri, Dec. 1111:59 PM · Final process document uploaded to Canvas

Syllabus

DSGN 212 · Visual Communication I

Course description

Introduction and exploration of the fundamentals of graphic design and visual communication, with a focus on process, visual literacy, color, composition, and presentation. Lecture/lab.

Prerequisites

Admission to the major or by instructor permission

Course overview

This course will teach students:

  • how to identify basic elements and principles of visual communication;
  • the methods of creative process and design thinking;
  • how to use analog and digital tools to create visuals;
  • how to verbally articulate visual concepts;
  • the foundations of iconography and color theory.

Students will reach these outcomes by:

  • viewing examples of a broad range of professional design projects through case studies;
  • sketching and creating moodboards, iterating and refining to produce visual assets according to project constraints;
  • sketching and designing in a variety of visual styles / semiotics;
  • participating in lectures, discussions, exercises, creative exploration and research, iteration, critique and production;
  • maintaining individual deadlines and project milestones, presenting work to peers and practicing various communication techniques.

Students will have opportunities to attend lectures and activities outside of class time. Participation in these activities is encouraged.

This course will consist of learning about and conducting various design research methods to produce outcomes to answer needs or solve problems revealed during research. In addition to designing artifacts (physical and/or digital), this course includes reading and discussions and other in-class activities assigned throughout the quarter.

Attendance

Attendance Grading (24 pts total)

Attendance is graded based on arriving on-time and participating (responding during discussions, sharing work and giving peer feedback) and is worth 20 points for the quarter, plus 4 additional points for attending the final class.

1-2 absences-2pts / absence
3+ absences-5pts / absence
tardy / leaving early / lack of participation-1pt / occurrence

Department Attendance Policy

Full attendance and punctuality are expected for this class. Attendance, punctuality and deadlines are critical in the design industry and therefore an important part of professional development. It is the student’s responsibility to manage their time and maintain it as a top-level priority.

Students may miss up to 3 classes with minor grade impact. Each additional absence lowers the course grade by 10%. Students who are casual about taking absences should not expect leniency when an absence is necessary. If serious emergencies force a student to miss more than 3 class periods, the student should communicate with the instructor in a timely manner. If a student is absent for any reason, they are responsible for contacting a class member for information or assignments. The instructor is not responsible for private tutoring for missed classes.

Every 3 tardies or early departures equals one absence. Students will be considered tardy if arriving after roll has been taken. Students are responsible for making sure the instructor knows they are present. Students should communicate with the instructor regarding tardies or early departures.

Students are expected to attend during finals day. No final examinations may be given before final examination week. This means students may not petition faculty for early finals and should plan their end-of-quarter schedules according to the WWU finals week schedule.

Course work & projects

1. Exercises (2 pts each x 8 exercises / 16 pts total)

Weekly in-class practice of design principles in order to identify and employ them. Credit will be given for following instructions and completing exercises during class and may not be made up due to absences or lack of participation.

2. Projects (15 pts each x 4 projects / 60 pts total)

Outside-of-class practice of problem-solving, concepts development and skill application. Projects will be evaluated qualitatively for process and execution. Five projects will be assigned throughout the quarter. Each project will involve in-process critique as well as a final project critique. Students may revise projects after the final critique and prior to submitting files to Canvas for evaluation. Completion of projects consist of meeting milestones and deadlines, presenting projects during critique and uploading final outcomes. Projects are due at the beginning of the class unless otherwise directed.

As with other design classes, student projects will be evaluated based on aesthetic sensitivity, conceptual clarity and contextual appropriateness. Each student will be evaluated for the quality of their work specific to their role. In addition to the criteria described below, individual meetings with each student regarding their roles will be factored into the evaluation in order to accommodate unforeseen dynamics, altered parameters and other extenuating circumstances that may significantly impact project outcomes and student performance.

Project evaluation criteria include aesthetic development and refinement; conceptual development, including research and documentation of preliminary / alternative solutions; craftsmanship and execution of final project.

Project descriptions

  1. Circle + Square (15 PTS)

    Exploration of different abstract compositions using only circles and squares. This project will begin with cut paper, then move into the computer and Adobe Illustrator.

  2. Type as Form (15 PTS)

    Combine 2-3 letterforms to create a unique, balanced and harmonious monogram. The focus will be on sketching as exploration and then finishing the desired mark as a vector drawing in Adobe Illustrator.

  3. Icon Set (15 PTS)

    Create a set of 6 stylized icons in both black and white and in color. Icons will begin with cut paper and as sketches and pen and ink drawings before being finalized with Adobe Photoshop and Adobe Illustrator

  4. Editorial Collage (15 PTS)

    Select and/or create photographs to collage together to communicate a specific message. A combination of analog and digital tools and software will be used.

Ethics, accommodations, discrimination

Students are responsible for understanding and abiding by the university’s code of student conduct (opens in new tab) as well as ethical computer and network use (opens in new tab).

If you have disabilities that require academic adjustments in this class, visit Disability Resources for Students (Old Main 110; 650-3083; drs@wwu.edu; http://www.wwu.edu/depts/drs/). If eligible, forward the “Confirmation of Eligibility for Academic Adjustments” statement to me and arrange to meet during office hours to discuss your accommodation.

“This institution will not tolerate any form of sexual assault or harassment, within the WWU Student Conduct Code; WAC 516-21-180 Sex Discrimination: Disparate treatment or disparate impact based on an individual’s sex. This includes sexual misconduct in all forms—sexual harassment, gender based harassment, and sexual violence, as well as other discrimination that treats or impacts people disparately on the basis of sex or gender identity.” See more. (opens in new tab)

Sources / plagiarism

Comply with copyright laws and use original or legitimately shared or purchased images, fonts, graphics, etc. Take care not to avoid mimicking existing work such that significant conceptual / formal elements are mirrored. When existing work is used for any reason, sources must be accurately cited.

Modifications

Adjustments to the content of this syllabus over the course of the quarter may be necessary to accommodate unforeseen events. Students will be notified and are subject to any changes.

Schedule

Tuesdays & Thursdays
Primary classroom: FA 101 (Mac Lab)
Secondary classroom: AA 254 (Arts Annex Critique Room)

  • 8 AM8 - 10:50 AM
  • 11 AM11 - 1:50 PM
  • 2 PM2 - 4:50 PM

Attendance on the final day of class is required:

  • 8 AM sectionMon, Dec. 7 · 1 - 3 PM
  • 11 AM sectionWed, Dec. 9 · 8 - 10 AM
  • 2 PM sectionThu, Dec. 10 · 8 - 10 AM

Instructor

Brandon Thacker
brandon.thacker@wwu.edu
office hours by appointment
Web: Canvas

Questions are welcome. Students should contact me in person, via the telephone (during office hours) and/or by email for clarification or assistance throughout the quarter.

Ill students should stay home and make arrangements to turn projects in on time to avoid penalties.

Please also see: WWU attendance policy (opens in new tab) and Religious Accommodation (opens in new tab)

Grade weighting

  • 1. Attendance24 pts · 10%
  • 2. Exercises16 pts · 10%
  • 3. Projects60 pts · 80%

All projects due at the beginning of class unless otherwise noted.

LATE PROJECTS ARE WORTH 1/2 CREDIT IF NOT PRESENT & COMPLETE AT FINAL CRITIQUES.

Rubric

Letter grades are categorized according to the following criteria. Specific project rubrics will be posted on Canvas. A course grade of C- or lower is considered a failing grade within the department and will require a student to retake the course in order to advance.

  • A ≥94%A- ≤93.9 - 90fulfills requirements and demonstrates workmanship and creativity above and beyond the average student; performance exceeds requirements in every way.
  • B+ ≥87%B =84 - 86.9B- ≤83.9 - 80fulfills requirements and demonstrates workmanship and creativity above the average student; work exceeds requirements in some ways
  • C (70 - 79.9%)fulfill requirements and demonstrates average workmanship and creativity
  • D (60 - 69.9%)does not fulfill some requirements and/or less than average workmanship and creativity
  • F (≤59.9%)fails to meet requirements and workmanship standards

Supplies

  • sketchbook
  • pencil / eraser
  • black ink pens of varying widths
  • tracing paper
  • scissors
  • x-acto or utility knife
  • self-healing cutting mat
  • straight edge
  • black and white paper
  • glue stick
  • double-sided tape
  • magazines for cutting

Credit load

The university catalog states:

“...each hour in a course requires at least two additional hours of study.”

Students should plan their schedules such that they are able to spend the full amount of required time (and in some cases, more) for this course.

THIS COURSE:

  • 5 2/3 hrs of class / week
  • x 2 hours of study
  • =
  • minimum requirement of 11 1/3 hours of study outside of class per week

Documents

Syllabus and briefs

  • Syllabus + calendar (PDF, 5 pp.)
  • Project 1 brief + templates (PDF, 4 pp.)
  • Project 2 brief + templates (PDF, 5 pp.)
  • Project 3 brief (PDF, 2 pp.)
  • Project 4 brief (PDF, 1 p.)

Slides

  • 01 · Design Principles
  • Thu, Oct. 802 · Color
  • Thu, Oct. 2203 · Gestalt
  • 04 · Type Symbols
  • 05 · Typography Primer
  • Tue, Oct. 2006 · Typography Classifications
  • 07 · Type, Image, and Space
Document
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